💌 Nest News, October: Trashed by huge YouTuber + #1 🏆

Hey ✌️

Welcome to Nest News, our monthly newsletter where we fill you in on the best stuff we've been up to!
 
October was a real rollercoaster.
We launched our new colors with big success — but we also got wrongfully roasted by a huge YouTuber with +16 million subscribers 😳

We'll explain. Read along to get October's Nest News!

What have we been up to in Oktober?

1. Getting (wrongfully) roasted by a HUGE YouTuber 🔥

2. Denmark is #1 in life quality, 2024: And we're taking a small part of the honour 🏆

3. New Colors: Sold out — but back in stock 🩵
 
4. New testing videos: Will Birdie survive your home? 👀

(The original misunderstood review - now removed, thanks Linus!)

Roasted by Linus Tech Tips 🔥

 

...UNTIL we watched the review and realized he forgot to install the wall mount, which is what actually activates Birdie.

 

As a result, his conclusion was that the product was useless and didn’t work…

 

It really ruffled our feathers as critical questions started flooding our inbox, and our posts and ads were bombarded with comments from people criticizing Birdie.

 

THANKFULLY, our loyal community of Birdie keepers was quick to jump in, explaining that he misunderstood the product and that Birdie is totally legit!

 

AND it worked! Linus responded, removed the segment, and released a new video with an honest review - watch it here. 

So, it turned out well in the end! Even Euroman, a leading Danish magazine, picked up the story (in Danish).

Creativity equals life quality

Denmark has been ranked #1 for quality of life in 2024! 🇩🇰✨

 

And we are very proud that Creative Denmark has highlighted Birdie as one of the reasons why among companies like: 

 

Coloplast · BIG - Bjarke Ingels Group · Oticon · Gehl - Making Cities for People · Henning Larsen · C.F. Møller Architects · Cobe

 

😳 Pretty f***ing cool and arm-pinching...

 

Dive into the white paper "Creativity as a driver for life quality" right here.

Testing: Will Birdie survive your home? 👀

"Would Birdie die in my home??"

 

Most of the times the answer is yes.

 

To prove our point, we've decided to test random people's homes.

 

Check it out right here!

New Colors: Sold out — and back in stock 🩵

Launching our new colors in October was a big thing to us. So we wanna thank you for all your support. It's been overwhelming!

 

We even sold out for a while — but now all new colors are back in stock.

 

Why was it such a big thing?

 

Birdie is inspired by the canary in the coalmine. 

 

That's why we've been quite protective about the Canary Yellow signature color.

But we finally found some colors we believe are true to our story. Meadow, Glacier & Dune, inspired by the outdoors — because ultimately, fresh air & oxygen flow from nature. 

👉 Show the new colors right here!

That's it for today! 🐥

There's ups & downs in the bird-business... But in the end, it turned out to be a pretty cool month!

We'd love to hear any fun ideas from you
— whether it's for campaigns, products or something else.

Let us know!

Here's our contact information

'Till next time !

Cheers,
Team Birdie🐤