Birdie® x Butchers & Bicycles
90% of your life is spent indoors. Mostly in poor air quality. That’s why we invented Birdie — a canary-shaped CO2-monitor that dies when the air gets unhealthy, until you open your windows and bring it back to life.
But you know what’s even better than bringing the fresh air inside — bringing yourself outside in the fresh air!
That’s also the reason why we teamed up with the Danish bike company, Butchers & Bicycles, allowing everyone to spend a day in the fresh air around Copenhagen. On this insane vehicle.
No matter where you go, remember that the air outside is almost always better than inside. (On average 4-5x cleaner than inside). So take some deep breaths and cruise around in the scenes of The Bear, The Danish Girl and Borgen.
Watch the campaign video: